Sales, ecommerce, conversions, remarketing.I’ve compiled a whole bunch of various articles, blog posts, resources explaining particular GTM techniques that you can apply in your analytics/marketing stack.Īll items in the list are split into the following categories: If you consider yourself being a total stranger in this territory, read this: 11 reasons why you should use Google Tag Manager. This blog post assumes that you have at least some basic knowledge of Google Tag Manager. The number of possibilities is much higher.). Well, you’re in the right place because you’re about to see 99 Google Tag Manager use cases (and that number is far from the final one. Interested in increasing page load speed, implementing remarketing codes, tracking clicks, or form submissions? But if that name still does not ring a bell, here’s a quick introduction: GTM is free software from Google that allows you to install various types of code (tags) to your website, like Google Analytics tracking code, Google Ads conversion scripts, etc.īut that’s just the tip of the iceberg as there are many more things you can do with Google Tag Manager. You probably have heard at least something about Google Tag Manager (I hope so). Most of the links below contain Google Analytics 4 examples while others still might refer to Universal Analytics. All the entries on the list are definitely worth checking out. Oh, I almost forgot to mention that #54 will shock you and you won’t believe what is in the #72! Add a huge number to the title of the popular topic and you’re good to go.
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